Most outbound personalization stops at:

"Hey {{first_name}}, noticed your company..."

But modern buyers expect more.

The best GTM teams are generating custom ABM assets at scale.

In our next session, Patrick Spychalski (Co-Founder, The Kiln) will show how modern GTM teams use AI, Clay, and Smartlead to build highly personalized outbound campaigns.

What you'll learn

✅ How modern GTM teams scale personalization

✅ Lead sourcing, enrichment, and scoring workflows

✅ Generating custom ABM assets with AI

✅ Building outbound workflows with Clay and Smartlead

✅ When to automate and where human review matters

✅ How to launch personalized campaigns at scale

Event details

📅 Date: Thursday, 18 June, 2026

🕙 Time: 11 AM EDT | 8:30 PM IST | 4 PM BST

📍 Save your spot 👉 here

If you're trying to personalize outbound beyond variables and snippets, this session is worth attending.

You now have a personal assistant inside Smartlead.

Meet SmartAssistant, your new support experience built right into the platform.

✅ New to outbound? It walks you through setup.

✅ Running campaigns? It handles the details.

✅ Stuck on something? Skip the ticket. Just ask, and it answers using your account data, not generic advice.

Set up a campaign. Find leads. Fix an issue. Write a sequence. All through a single chat, on every page, inside your account.

This isn't a chatbot. It's a co-pilot that knows where you are and what you need.

Find it in the bottom-right corner of every page.

Talk to Your Assistant Now

We just dropped Episode 5 of Cold to Close - Smartlead's podcast for operators who live inside outbound campaigns.

Abhishek (Head of Operations, Smartlead) sat down with Suprava Sabat (Founder, AcquisitionX) to unpack the exact framework she used as a college student to bypass executive assistants and land replies from billionaires — no AI tools, no tricks.

In this episode she will share:

✅ The exact 4-word subject line that got her into the main inbox (not the EA's filter)

✅ Why asking for advice consistently outperforms pitching in cold outreach

✅ The "team member" cheat code for engineering warm intros from a cold start

✅ The 3-step framework she used to get past gatekeepers without being pushy

✅ The biggest myth she broke — there's no magic framework, just the basics done really well

Watch Episode

We just dropped Episode 4 of Cold to Close - Smartlead's podcast for operators who live inside outbound campaigns.

Vaibhav (Founder, Smartlead) sat down with Thibault Gracia (Founder, Reachly) to break down what's actually driving results in outbound today - and where the AI SDR hype is leading teams astray.

In this episode he shares:

✅ Why AI SDRs are overhyped - and the specific places they break down in real campaigns

✅ How AI has made deep prospect research almost "free" (and what to do with that leverage)

✅ What real personalization at scale looks like - beyond {{first_name}} tokens

✅ The multi-channel flow that's converting right now: email → LinkedIn → calling

✅ What "contextual calling" actually means, and why it's beating spray-and-pray dialers

✅ How top teams re-engage cold leads after the 90-day mark instead of burning the list

Watch Episode

We just dropped Episode 3 of Cold to Close - Smartlead's podcast for operators who live inside outbound campaigns.

Vaibhav (Founder, Smartlead) sat down with Felix and Penn Frank (Co-Founders, StackOptimise) to break down how they took their agency from $0 to $3M ARR in 2 years, with cold email as the backbone of every step.

In this episode they share:

✅ How they scaled to $3M using LinkedIn content + cold email as a paired motion (not separate channels)

✅ The copy approach that actually gets replies (disruptive, informal, and intentionally so)

✅ How they qualify clients and set custom KPI targets per industry before sending a single email

✅ One channel at a time vs. going wide from day one - their honest answer

✅ Why treating outbound channels as independent is killing your pipeline

Watch Episode

We just dropped Episode 2 of Cold to Close - Smartlead's podcast for operators who live inside outbound campaigns.

Vaibhav sat down with Atishay (Founder, Hyperke) for a full breakdown of how he gets replies across email, SMS, and cold calls - without chasing vanity metrics.

In this episode he gets specific:

In this episode he gets specific:

✅ The only metric worth tracking (PCPL) and why open rates are lying to you

✅ A simple decision tree to diagnose and fix underperforming campaigns

✅ Why AI-built lead lists are killing your deliverability

✅ How to find hidden buyers inside paid directories

✅ Why cold calling is still a massive cheat code in 2026

If your calendar is empty but your open rates look great, this one will flip your approach.

Watch Episode

We just dropped something for every outbound operator on Smartlead.

Cold to close - Smartlead's new podcast filmed in person, no fluff, built for people who live inside outbound campaigns.

Episode 1 is here. And we couldn't have asked for a better guest to kick it off.

Eric Nowoslawski (Founder, Growth Engine X) has spent years obsessing over one thing: why some cold outreach converts and most doesn't. Spoiler - it's rarely the copy. It's the list.

In this episode he gets specific:

✅ The exact list-building workflow he runs for every campaign

✅ How he combines relevance and personalization at scale - without losing either

✅ The copy principles that actually move prospects to reply

✅ The sequencer behind his best-performing campaigns

✅ What he's building next at Growth Engine X 💪.

Watch Episode 1

🚀 SmartLead CLI v0.1.0 is live

You can now manage Smartlead entirely from your terminal.

npm install -g @smartlead/cli

Export leads, pull campaign analytics, manage your inbox, search prospects, and automate workflows with cron or shell scripts - all without opening the dashboard.

For Claude Code users: pair the CLI with the MCP. CLI for raw data. MCP for AI reasoning. Fast together.

Install Now → npm · GitHub

Introducing SmartDialer - the conversation layer you have been waiting for.

Now call your leads at the right moment - with full context and zero manual work after.

SmartDialer activates the conversation when interest is highest.

What this means for you:

✅ Call prospects exactly when intent spikes

✅ View and download call transcripts, see email history

✅ Auto-log notes and update CRM instantly

✅ Eliminate post-call admin work

✅ Keep momentum moving across channels

Every serious opportunity deserves a real conversation.

SmartDialer makes sure it happens.

To access, go to Master Inbox » open any lead conversation thread » click on Call Lead on top

Make Your First Call

Meet SmartAgents - AI operators built to execute and scale GTM.

SmartAgents run outbound workflows for you inside Smartlead.

Instead of doing everything manually, you can deploy AI operators that:

✅ run email and LinkedIn outreach together

✅ handle follow-ups and replies automatically

✅ keep your CRM, data sources, and team tools in sync

✅ monitor campaign and inbox performance

✅ take action on results and notify you only when needed

Build agents that automate every part of your revenue workflow. No code. Just commands.

Build Your First Agent Now