[Podcast series] Cold to Close - Ep. 2 with Atishay Jain is Live

We just dropped Episode 2 of Cold to Close - Smartlead's podcast for operators who live inside outbound campaigns.

Vaibhav sat down with Atishay (Founder, Hyperke) for a full breakdown of how he gets replies across email, SMS, and cold calls - without chasing vanity metrics.

In this episode he gets specific:

In this episode he gets specific:

✅ The only metric worth tracking (PCPL) and why open rates are lying to you

✅ A simple decision tree to diagnose and fix underperforming campaigns

✅ Why AI-built lead lists are killing your deliverability

✅ How to find hidden buyers inside paid directories

✅ Why cold calling is still a massive cheat code in 2026

If your calendar is empty but your open rates look great, this one will flip your approach.

Watch Episode